I'm not a massive lipstick wearer but if there's the chance to dress up and whack on some red lippy then the first product I go for is this. It's a very true matte red which is the only colour I really go for if I wear lippy. It's not drying at all but I'd definitely recommend giving your lips a good scrub before wearing this because it can really show up dry skin and that ain't a good look! It doesn't bleed or transfer so you can talk and eat all you like (which I do anyway) and it won't budge. It's pretty long lasting and they're extremely pigmented so one swipe and you're done! It's got a bit of a funny smell to it but at the end of the day it's a lipstick not a nosestick (what am I even saying?) so I can get over it. To me, this is the perfect true red lippy, better than the MUA one in my opinion as it's matte and better quality and it's still pretty cheap at only £5 or you can normally catch these in the ASOS sale for like £3.50 which is a bargain.