I bought this on a whim when shopping in the ASOS sale as this was down to £3, a whopping pound off I know! I wasn't expecting much but I'm really impressed with this little beauty! I wore it on a night out the other week and it didn't budge for the whole night and I even struggled to get it off with Bioderma! It's a really intense black which I like, and very pigmented. It doesn't smudge at all but I find it quite hard to apply to the waterline unless I press with considerable force! It's in a retractable pencil form which I don't mind but I don't think you get a lot there, definitely not as much as you would in a pencil.