I'd never properly heard anything about Malin + Goetz until I received a few testers in a FeelUnique or ASOS package so I was more than curious to trial them. This lip moisturizer contains fatty acids which provides a long lasting layer of hydrating protection and I can tell you, this product stays on your lips for ages! It lacks a strong smell and isn't sticky so I can see why it's a popular product but my favourite thing is how quickly this works. After a couple of hours of wearing it I saw a significant difference in my lips and they appeared a lot softer and less chapped. However I just don't think this could top my go-to Superdry LipFix (review/rave here)!