I've got a question for you. Can you imagine what the fashion industry would be like without the use of technology? No online magazines, no visual search software and most importantly, no blogging! With the recent success of Tanya Burr Cosmetics, Zoella Beauty and now Ruth Crilly's COLAB collection, it's made me think about where we'd all be without the technology we have today.
Despite magazines originally being printed, a majority of magazines can now be bought and read online. Personally I hate this. To me, the whole experience of reading a magazine is finding your favourite at the shops, coming home to settle down with *insert your drink of choice* and flicking through to the best articles, then cutting pictures out to stick in your scrapbook or moodboard for inspiration. Or is that just me? I was gutted when Company announced they were stopping their 'real' magazines but unfortunately I can understand why it's happening.
On a lighter note, the power of visual search software is something worth mentioning. In the past I've often found myself searching through every corner of the internet to find something that I've seen someone wearing, be it a fashion blogger, celebrity or just a friend. Luckily it's not an issue anymore with software like findSimilar which makes your style icons clothes instantly shopable. What more could you ask for? I tend to use Style Thief which finds alternatives to vintage or designer items for half the price using image recognition software. And despite being one of the newest technologies, visual searching has already changed the way we shop thanks to Cortexica who is now working alongside retail giants Macy's and Zalando to add visual search to their apps. Soon enough we should be able to shop just by snapping a picture!
Bloggers are at the forefront of the fashion industry and that would never have happened without the use of technology and the internet. Nowadays bloggers are some of the most influential people not only in the industry but in the world. Think along the lines of Zoella, Tanya Burr, Susie Bubble, Fashion Toast. The list is endless. Now just for a second, imagine blogging didn't exist. What would we even do with our time? No snuggling up in bed with a box of chocolates reading LLYMRS' lifestyle posts.. I'd hate it!
It's worth giving it a thought, the impact of technology is huge so what can we expect next?