How To Use LinkedIn As A Blogger

LinkedIn is one social network in particular which I don’t think grabs bloggers’ attention enough. I login to LinkedIn at least once everyday and rarely do I see any beauty, fashion, travel, food, lifestyle, whatever-you-are bloggers appear in my feed. I always connect with bloggers when they pop as their content can break up my news feed a bit as I get so sick of seeing boring old recruitment posts!

It’s definitely an underrated platform and I have no idea why. It can drive traffic to your blog and social media as well as getting your name out there for others to see. Another huuuuuuge benefit of using it, is that sometimes PR companies will get in contact with you through LinkedIn and if you connect with them, then their posts will always appear on your feed where you can then engage with them and comment!

how to use linkedin as a blogger


Join groups

A simple search will bring up all the different blogging groups which you can join. The ones I’m a member of are Beauty Bloggers, Fashion Bloggers and The Blogger Programme but there are loads out there!

What I’d recommend doing on those is checking out other people’s blog posts as well as posting your own. It’s really that simple! I just copy the title, first paragraph and link and post – easy peasy! Then you can start interacting with others on the page and connecting with them if you feel they’re suited. It’s also worth checking out the digital marketing and social media groups for tips and tricks as you’ll find a lot of people posting SEO hacks, etc. Just be aware though that people will post absolute rubbish on there too!

Publish your articles

Now this is debatable due to opinions/facts about SEO but some would say it’s good promotion to post your blog post as an article on your profile. Here’s an example of one of my posts I wrote for work which is exactly the same content as the post on the blog. Now it’s a known fact that you lose SEO points (if it could be explained that easily) for duplicated content so even though I was recommended to do this by an industry expert, I have no idea what the effect on your SEO would be!

If you do go down this route then please let me know how you get on!

Include your links and add media

Don’t forget to include your links to your blog and social media (if appropriate) in the personal info section of your profile so if anyone’s interested, they can find out a bit more about you that way. It also bulks up your profile a bit more which is always a good thing!

Another way to drive traffic to your blog is to include media on your profile summary and experience sections. It only takes a couple of minutes and adds a more visual aspect of your blog to your profile. The only problem you may have which is why I don’t actually have it on there myself, is that sometimes it doesn’t show up to date images so it could show your blog image from a few months back which is the wrong size, pixelated, etc.

Engage with others

Just like any other platform (except Instagram because we all know what that’s like *eye roll*), the best way to grow is through liking, commenting and just generally engaging with others and LinkedIn is no different. So every time you login, share a bit of love with some fellow bloggers and hopefully they’ll return the favour.

I hope this post has introduced you to the idea of LinkedIn a bit more and please do let me know if you join! The link to my profile is at the top of my blog so connect if you can! It would be fab to see some more bloggers in the LinkedIn community!

Have you got any other top tips for using LinkedIn as a blogger?

P.S. How cute is my new phone case?  Big thanks to Olixar for sending it to me, it’s the perfect rose gold colour!


  1. 21/08/2017 / 21:21

    Thank you! I'm trying to work out how to put my blog on LinkedIn as I usually use it for my full time job, but this is really helpful 🙂

  2. 15/10/2018 / 17:11

    I LOVE LinkedIn for blogging, but a few months ago I got quite a nasty comment from a grown man saying “this isn’t Instagram love” and now I’m scared to post 🤷🏼‍♀️

    • Katy
      15/10/2018 / 20:04

      I love all the posts you share on LinkedIn, so many handy tips! Oh sod them, it’s your account you can post what you want! x

  3. 27/11/2018 / 13:41

    I was using LinkedIn before but I didn’t think it was getting so many views to my blog. How great is LinkedIn as a referrer to your blog? Is it worth the stress for views? Thank you so much for the post!

    Taiwo |

    • Katy
      02/12/2018 / 12:38

      I don’t direct as much traffic to my blog as I would like as I tend to use my LinkedIn more for my job and the company I work for. But you can direct a pretty decent amount of traffic if you’re connected with the right people and share your content through articles and public posts! As with any other social media platform, it’s all about engagement too! x

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