LinkedIn is one social network in particular which I don’t think grabs bloggers’ attention enough. I spend a lot of my day at work on LinkedIn and rarely do I see any beauty, fashion, travel, food, lifestyle, whatever-you-are bloggers appear in my feed. However, the ones that do crop up, I love engaging with them and commenting on their posts and I feel like we have our own little community of bloggers hidden away from the rest of the blogosphere.
Why should bloggers use LinkedIn?
For such a sociable and savvy bunch of people, it shocks me that so many bloggers are missing a trick with LinkedIn. It’s definitely an underrated platform and I think that’s probably down to people perceiving it as somewhere strictly for ‘office professionals’ or men in suits to connect, network and bitch about recruiters (if you’re on LinkedIn you’ll know what I’m talking about). I completely get why most people think this but more and more creatives are joining LinkedIn every day and it’s making it a much more bearable environment to network in.
Just like with any other social network, having a LinkedIn profile can drive traffic to your blog as well as getting your name out there for others to see. Isn’t that something we all want? Okay so it might not generate as much interest in one of your blog posts as Twitter does but it’s still worth a go in my opinion and every page view helps!
Another benefit of using LinkedIn is that you can connect with a wealth of PR professionals (which I’ll talk about a little bit later in this post). It’s a great way to start building relationships and once you’re connected with them, you’ll be able to keep up to date on their latest opportunities, providing they post about them.
A simple search will bring up a tonne of different blogging groups which you can join with the tap of a touchscreen. The ones I’m a member of are Beauty Bloggers, Fashion Bloggers and The Blogger Programme but there are loads out there! The only thing you need to watch out for these days is whether the groups are actually active or not. Back in the day, groups were a brilliant way of engaging with people and their content but over the last year or so, there has been a declining number of people actually joining and posting in groups. BUT it’s still worth it if you find an active group with decent people in it!
So you join a group, then what? Before you go posting five different articles in a row about your latest blog posts, I’d recommend checking out other people’s content first. Whether someone’s asked a question, shared their Instagram link or a blog post they thought would help the group, have a little read and give it a comment. This way, you’ll start building rapport with group members before you go chucking your own blog posts around all over the shop. It’s really that simple!
It’s also worth checking out the digital marketing and social media groups for tips and tricks as you’ll find a lot of people posting SEO hacks, social media news, etc. But I’m warning you now, you’ll also find utter shite on there too!
Publish your articles
Now this is debatable due to opinions/facts about SEO but some would say it’s good promotion to post your blog post as an article on your profile. Here’s an example of one of my posts I wrote for work which is exactly the same content as the post on the blog. Now it’s a known fact that you lose SEO points (if it could be explained that easily) for duplicate content so even though I was recommended to do this by an industry expert, I have no idea what the effect on your SEO would be! However, if you do decide to go down this route then please let me know how you get on!
Connect with PRs
The idea of LinkedIn is to connect with people relevant to you, your job and your industry. So my full time job is working in marketing for a recruitment software company and then on the side, I also have my blog so 99% of my connections either have something to do with marketing, recruitment, blogging. It’s as simple as that really. Whenever I see a PR manager or assistant or influencer executive pop up as a suggestion on LinkedIn, 9 times out of 10, I’ll probably add them. It’s a way of building your network and you never know what will happen when they see your profile, you might end up with a message from them asking you for your details, you never know!
Include your links and add media
When you’re editing your profile, don’t forget to include your links to your blog and social media (if appropriate) in the personal info section. That way, people will be able to access your blog much quicker with less hassle than having to scroll down to your experience section, copy and paste the URL into their browser, blah blah blah, you get the jist.
Another way to drive traffic to your blog is to include media on your profile summary and experience sections. It only takes a couple of minutes and adds a more visual aspect of your blog to your profile. The only problem you may have which is why I don’t actually have it on there myself, is that sometimes it doesn’t show up to date images so it could show your blog image from a few months back which is the wrong size, pixelated, etc. LinkedIn could fix this so easily if they gave you an option to upload your own image for each media but for some reason they don’t!
Engage with others
Just like any other platform (except Instagram because we all know what that’s like *eye roll*), the best way to grow is through liking, commenting and just generally engaging with others and LinkedIn is no different. So every time you login, share a bit of love with some fellow bloggers and hopefully they’ll return the favour.
Ask for recommendations
Asking for recommendations is hands down the most cringey and awkward part about LinkedIn. If you don’t know what it is, basically on your profile you have a section where people can recommend you and leave you a comment about their experience working with you. The idea is to get as many genuine recommendations as you can as they sort of justify what you’re telling people about yourself and make you look 10 times better. So in layman’s terms, recommendations are great and you want as many as possible.
For bloggers, your recommendations are almost like the Tripadvisor of your business where people can leave a positive review of your services. This is good. This is what we want. So what I’ll do is once I’ve finished on a campaign or sponsored post or whatever it may be, if I’ve got on really well with the company or contact and I know for definite that they’re on LinkedIn (remember, you have to be on LinkedIn to leave a recommendation), I’ll ask them if it would be possible for them to leave a short recommendation. I’ve never had anyone turn around and say no which is comforting but more often than not people say they will and then forget but either way, if someone decides to leave you a positive recommendation then that’s fab and if they forget then you haven’t lost anything!
Don’t go crazy asking for a shit tonne of recommendations all at the same time though, just send a few emails out every couple of months or whenever you’ve completed a successful collaboration.
I hope this post has introduced you to the idea of LinkedIn a bit more and please do let me know if you join! The link to my profile is at the top of my blog so connect if you can as it would be fab to see some more bloggers in the LinkedIn community!
Have you got any other top tips for using LinkedIn as a blogger?